iRobot employee cleans store with mop and contradiction goes viral
iRobot is one of the various options that exist in the market for robots specialized in cleaning activities and a bad decision at the point of sale has left the brand in a bad way.
Look what happened to the iRobot brand, when at a point of sale wasted the motivation to the consumer for making a bad decision not to use their own cleaning equipment and an image where a store employee appears with a mop doing the cleaning rather than using the cleaning robots that could set the best example.
Now let’s take the bad action of brand branding against how popular these robot vacuum cleaners and floor cleaners have become in the world, when today the brand experience is more than relevant, especially when the return to the points of sale physical attempts to normalize and brands are facing a unique opportunity to help consumers in their purchase decisions, this key situation should never be neglected, never in life!
The fact is a bad bet on brand experience and warns us of the challenge that brands face, especially when the point of sale must be the main trigger for you to make a purchase decision.
The growth that this market has been registering even in pandemic years has been 420 million dollars between 2020 and 2021, years in which the health contingency established new hygiene habits to combat C0VID-I9.
Within the estimate, it is noted that from 2,540 million dollars in revenue during 2020, these went to 2,960 million dollars in 2021, at least that is the figure that is expected to be seen in this market.
What did iRobot do wrong
This obviously makes the brand experience a fundamental matter and to achieve the best results, the execution of campaigns is crucial to achieve it, otherwise, it has not been understood that other times are lived in consumption where the consumer’s interest is in the narrative that stars in the brands, so that a worker cleaning a robot cleaning shop with a mop is a terrible story to win over the consumer.
