The 50 online jobs that will grow the most this second quarter
The panorama is completed with freelancers as a key element in the creation of business plans and SMEs as important new employers.
· Content continues to be the star work at a time when audiences, increasingly empowered, are increasingly critical and more demanding, while Google continues to modify its algorithms for organic and paid searches.
· The Freelancer.com Fast 50 ranking brings together the 50 jobs that are growing the most in the online market, offering a Continuous statistics and a nice snapshot of trends in the volatile economy online in the world.
· An analysis of more than 279,000 jobs published in the second quarter of 2017 reveals that there is a return of SMEs to the use of the platform: they seek external resources for central functions of their businesses and for this Freelancer.com is returns to a place where they easily find answers to their needs.
· The results of this quarter show that the new breed of entrepreneurs are hiring freelancers to promote their business ideas: from content to product design, website and marketing and sales.
· Google has gone through a difficult time with criticism for checking events within its algorithm in the wake of the US elections and recently responded with its updated Google News service.
· It has also refreshed the algorithm of how sites are ranked, which was released to the web on June 25, 2017.
· With 93% of online experiences, starting with the search {source. Vimeo}, and with 91% of users never clicking on page two of the search results, entrepreneurs are doubling down on updating Google to SERPs.
· For today’s entrepreneurs, the content need relevant and original has never been so important.
· The most searched terms were “Word” (up 32%, to 3,151 jobs) and “Copy Typing” (up 30% to 4,118 jobs).
· Content has always been a critical component for startups and mature companies, because it allows you to build an identity and stand out from the crowd. However, audiences also became more sophisticated and the proliferation of content sources made information less reliable, and readers are increasingly able to differentiate “fake news” or “sponsored content.”
· Once the right audience is attracted, it is essential to give them new content regularly.
· “Blog install” is another of the most entered searches (up 18.8%, to 2,888 jobs), for system engineers who suddenly began to be bloggers who no longer only build sites but also customize them to attract more visits.
· The blog helps to build community and to show itself as an opinion leader in specific areas, and all this is achieved with good usability and relevant and new content.
· In the case of e-commerce, the use of platforms such as Medium and Shopify for e-commerce increased (up 5.11%, 2,530 jobs) and new open source platforms such as Prestashop and Open Cart.
· Freelancers are also promoting business models.
· Entrepreneurs seek them not only for their content strategy but also to develop their Business Plans (it rose 18%, representing 2,206 jobs).
· A recent example is a business plan for a Virtual Reality arcade or a 200-bed project for a hospital in Nigeria, or a business plan for nursing homes in Florida, USA.
· The possibility of generating impact in different industries through these business plans are varied and cover different types of project and the possibility to enrich the portfolios of the professionals involved.
· Steve Blank, veteran of startups and speaker at Stanford talks about the power of the “lean startup”, with an approach that favors a low number of employees and outsourcing key areas of the product.
These areas can be Supplier Supply (grew 20.7%, to 1,312 jobs) for the search for components used for the completion of products, Script Installation (up 35.4%, 1,435 jobs) to maintain backend servers, Data Processing (grew 23%, 1435 jobs) to generate competitive intelligence regarding the prices of the competition, or Customer Service (grew 14.4%, 1,712 jobs), where freelancers are offering their expertise across all backend functions, no matter if it is a startup, SME or a large company.
